The importance of choices: why organic cotton?
Nowadays more and more people are aware of the impact of our lifestyle and consumption choices on the planet and, therefore, look for specific products they sincerely believe are healthier and better for the environment, animals, communities and the climate.
When we consider conscious consumption, one of the most popular categories of goods are the organic products. Including organic food and fabrics, and therefore cotton. Organic cotton can be found in everything, from clothing and home furnishings to personal care items and stationery.
Organic cotton is a type of cotton grown, farmed & processed without the use of pesticides, genetically modified seeds or synthetic fertilizers. Therefore, its production methods contribute to the conservation of biodiversity, the reduction of water waste and global warming and in general to the benefit of the planet.
organicOn the social level, the choice of producing and consuming organic cotton helps farmers and their communities to run a better life because they’re not exposed to toxic chemicals while usually being subject to better work policies.
From the consumer viewpoint, organic cotton is extremely soft and helps keep the skin free of chemicals and pesticides as well as reduce irritation and allergies. That’s why organic cotton clothing is better to wear, especially for babies.
When we choose organic cotton we can potentially save water, energy and carbon emissions, contribute to the wellbeing of others as well as take better care of our health.
Choosing organic products is part of a life choice.
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